21 Affiliates
Affiliate program details
- Affiliate Software
- Egass
- Official Website
- www.21affiliates.com
- Revenue Share
- Standard deal 0-5000: 25% 5001-15000: 30% 15001-30000: 35% 30000+: 40%
- Subaffiliates
- Flat: 5%
- Cookie duration
- 21 Casino: Session
- Negative Carryover
- No
- Bundling
- No
- Admin Fee
- Yes
- Payment Date
- 1-15 days
- Minimum (Ewallets)
- 100
- Minimum (Bank Wire)
- 100
- Payment Methods
- Neteller, Skrill, Bank Wire Transfer
- Currencies
- Euros
- Withdrawal Limit
- N/A
- CPA
- Yes
- HYBRID
- Yes
- CPL
- No
21 Affiliates review
Pros
- + Holds a license from the UKGC for UK players
- + Lifetime commissions
- + No negative carryover (except for “high rollers”)
- + No bundling
- + Management willing to negotiate terms for high-performing affiliates
- + Sub-affiliation program available
- + No admin fee charged to commissions
Cons
- − High roller rule in place
- − Commissions paid in euros unless approved for another currency
21 Affiliates is the official casino affiliate program of 21 Casino, a royally-themed online casino that provides games to players in the UK and globally. Established in 2015, the brand offers a wide selection of bonus video slots, live dealer games, and more from various providers. 21 Affiliates operates under the jurisdictions of the UK and Curacao.
Commission details
The majority of affiliates with 21 Affiliates are part of the default revenue share plan, which guarantees affiliates a lifetime commission on the net revenue generated by their players at the casino. The commission percentage is determined by the revenue produced by the players each month: higher revenue results in a larger share of that net revenue.
This plan features no negative carryover, ensuring that months with net losses from referred players do not affect future earnings. However, there is an exception for “high rollers” who win at least €5,000, leading to negative earnings for that month. In such cases, the negative balance will be carried forward separately until that player generates enough revenue to offset the balance.
Furthermore, since 21 Affiliates promotes only one brand, there is no bundling involved.
Affiliates with proven experience and performance may request a different payment plan, which must be negotiated individually with a 21 Affiliates manager.
Sub-affiliation
Partners of 21 Affiliates can enhance their earnings through a sub-affiliation program, which pays a flat fee equivalent to a share of all earnings from directly referred affiliates.
Payment details
21 Affiliates begins processing payments to affiliates the day after the end of each month, up until the 5th. Payments can be made via Neteller, bank wire transfer, or directly to a player account at 21 Casino. The minimum payout threshold is just €100, regardless of the payment method selected. Additionally, no admin fee is deducted from commissions.
Unless prior authorization is granted, all commissions are paid in EUR, which may incur foreign exchange fees for affiliates who do not use euros. Therefore, affiliates are advised to request their preferred currency before their first payout.
Software
21 Affiliates utilizes the Egass engine, a software platform that allows affiliates to access real-time information about their referred players and commissions. Affiliates can also generate custom reports on various key metrics and utilize integrated marketing materials to enhance conversions.